Lion operates in three markets: the emergency services, military and civilian agency uniform, and personal equipment markets. In the emergency service markets, Lion and its affiliates are the largest provider of fire fighters personal protective equipment (PPE) in the world, outfitting more of the world’s largest cities than any other company. Lion has also led the global industry with its Lion TotalCare® service program for PPE that Lion now provides to over 40,000 fire fighters around the world.

In the military market, Lion and its affiliates are the largest provider of management services in the world through its Lion TotalCare® military contracts with the German Bundeswehr and U.S. Marine Corps.